A casino is a building where people can gamble and play games of chance. Most of the games are based on luck, although there is often an element of skill in some such as poker. Casinos are often found in cities with large populations that like to gamble or have a history of organized crime ties. They can be very opulent places with neon signs, a vast selection of table games and slot machines and a wide variety of entertainment options. Many of us have experienced that thrilling feel vicariously from gambling-themed movies such as Ocean’s 11.
Casinos use advanced technology to supervise their games. For example, electronic chips are used that can be tracked minute-by-minute to ensure each player has only the amount he or she is allowed to wager; roulette wheels are electronically monitored to discover any statistical deviations from expected results. Casinos also use video cameras to monitor their patrons’ behavior.
The typical casino patron is a forty-six-year-old woman from an upper-class family with above-average incomes, according to Roper Reports GfK NOP and the U.S. Gaming Panel by TNS. However, demographics are only part of the picture when it comes to understanding what draws customers to a casino. Understanding how the space makes them feel is equally important. This is where a deeper analysis of the overall customer experience comes into play, encompassing the entire gambling ecosystem including the gaming floor, dining and entertainment offerings.