The word “casino” itself conjures up images of lavish colors and glittering lights, the sound of clinking slots, the smell of excitement. It’s no wonder casinos are so popular. They tap into our deep-seated desire for both entertainment and money. Having the chance to win big or lose it all is a heady rush, and the anticipation of what could happen next keeps us coming back for more.
While many casino marketers focus on demographics to drive their decision-making, it’s important to remember that most of the appeal of a casino comes from how it makes you feel. For example, when you walk into a casino, the lighting and music are designed to make you feel energetic and upbeat, while the food and drinks will make you hungry and thirsty.
In the movie, Casino, Martin Scorsese depicts the corruption of a Las Vegas mob that touched politicians, Teamsters unions, and even the Midwest mafia. The film is nearly three hours long, but it never lags or runs out of steam, thanks to tight editing and taut storytelling.
Keeping your casino up-to-date with industry trends is key to attracting event planners. For example, if live casino games are becoming more popular, consider offering virtual versions to reach out-of-state attendees and new audiences. Incorporating e-sports into your offerings can also expand your audience and bring in new customers. And don’t forget about location-based marketing tactics like beacons that can target visitors when they are nearby your establishment.